29 de outubro de 2010

The Global Sport Summit - Economist Conferences, by Jeanine Pires

Hoje ao final da manhã em Londres tive a oportunidade de representar o Ministro do Esporte Orlando Silva na Conferência realizada pelo The Economist com seguinte tema: Transforming the Industry: the rules of engagement.
Nossa participação objetivou apresentar brevemente a importância que os eventos esportivos de 2014 e 2016 terão em nosso país e continente. Compartilho com vocês minha fala: 

Good afternoon, ladies and gentlemen.
On behalf of the Brazilian Minister of Sports, Orlando Silva, I would like to thank The Economist for the opportunity of being here to share some fantastic news about Brazil, the country that will host the two major sports events of the planet - the 2014 FIFA World Cup and the 2016 Olympic and Paralympic Games.
Nowadays, a great social and economic transformation is in course in Brazil. The country is experimenting a rare moment in terms of wealth redistribution and social inclusion, and this movement is expected to be stronger in the coming years. Social policies and higher minimum wage contribute for the reduction of inequalities, and makes Brazil a great domestic market of consumption.
More than 30 million Brazilians overcame poverty in our country. About 25 million of them have risen to the C class, which today accounts for almost half of Brazil’s population – around 90 million people. Brazil gathers the conditions to a long term growth cycle and to become one of the most dynamic economies of the world. In 2010, Brazilian GDP is expected to grow 7.5% and global investments in infrastructure shall increase more than 20%, reaching 49 billion euros. 
The World Cup and the Olympic Games will bring significant benefits to the country, as a result from investments in airports, roads, urban transportation, sport venues, hotels, telecommunications, and environmental projects. All of these become opportunities for entrepreneurs and experts in planning, engineering, constructing and managing large scale infrastructure projects. The macroeconomic environment and political stability assures good conditions for these new investments.
The Brazilian Government already has a strong and long term investment programme aimed at stimulating infrastructure development and boosting economic expansion. The Accelerated Growth Plan - PAC, was announced in 2007 and allocates around 255 billion euros over a four year period.
There will be a huge impact over infrastructure, tourism, employment and consumption. The total planned investment for 2011-2014 is 382 billion euros. The World Cup and the Olympic Games will accelerate the transformation that is already in course.
Federal Government estimates that 330 thousand direct jobs and 4 hundred thousand temporary staff will be created during the 2014 throughout Brazil. Between 2010 and 2019, the World Cup will add 74  billion euros to the Brazilian economy. The country may host 6 hundred thousand visitors during the World Cup.
In 2016, for the first time the Olympic and Paralympic Games will be held in South America, in the wonderful city of Rio de Janeiro. We are sure that this fact will have huge impact not only in Rio, but in Brazil and in the entire continent.
Initial surveys demonstrate that the investment of 4.8 billion euros in the Olympic Games will generate 20.4 billion euros to Brazilian economy from 2009 until 2027. Around fifty five sectors of Brazilian economy will have direct benefits from the Olympic Games, especially construction, housing, services, gas and oil, technological and information services and transports. More than 120 (one hundreds and twenty thousand) jobs a year will be created until 2016.
UK companies are particularly well placed to take advantage of opportunities on these projects given the strong links between London 2012 and Rio 2016, and also the good relationship between our governments.
Brazilian is making a great effort to plan and get the best of the major sports events to the country. We have important goals to be achieved before, during and after the games. We are working hard to deliver not only the events, but a legacy that will help to change Brazil and South America.
Successful events can make the country more known around the globe and transform even more our culture and our people as our most important values. 
This is a longstanding idea for which Brazil has been gradually preparing itself. In 2003, President Lula reformed the Ministry of Sports in order to have a policy fully devoted to sports, revealing a new understanding of its strategic role in Brazilian society. The Pan American Games of 2007, which were held in Rio, were in tune with this political decision. They were also a test of Brazil’s commitment to these goals. 
The main social legacy that Rio 2016 will leave can be resumed on three targets:
The first one is the Sports Legacy. It is meant to ensure that the practice of sports and physical activities is widely promoted in Brazil before and after the Games are held. This policy wants to implement significant advances in Brazil’s Olympic performance, in the efficient development of technical teams, in a deeper exchange with other countries, in making full use of the large sports facilities that the Games require, and in boosting the sports-related production chain.
The second aspect is the Social Legacy. It combines projects designed for social inclusion and well-being of the low-income populations, particularly through educational sports. Rio 2016 is expected to afford totally new and innovative opportunities to these sectors. The main focus is on young people: on their professional and citizenship training based on the universal values of sports. One of the most important programmes is called Second Half Time, which offers after-school activities, such as practice of sports, pedagogical supervision and food for students of public schools exposed to social risk. Since 2003, 3.6 million children and adolescent were assisted by the program.
Finally, there is the Urban and Environmental Legacy, two areas that are addressed here as an inseparable unit. The environment of the Cariocas is their city, and life in urban centres is highly dependent on access to sustainable natural resources. Likewise, the Olympic Games cannot be held without good urban mobility, safety, the best services, air quality and public transportation. Because these needs are complementary, synergies must be ensured between urban and environmental improvements, linking the Olympics to Rio’s structural regeneration with a view to the future. The beauty of the city and country landscapes are the greatest attractions of the games.
Degraded areas, like the port area in Rio de Janeiro, are already being recovered. Improvement of public transport and urban roads are being carrying on in the FIFA World Cup 12 Host Cities and in Rio, for the Olympic Games. 
Besides, the Rio 2016 Olympic and Paralympic Games environment and sustainability plan, supported by all levels of Government, will focus on four areas:
Water conservation and Renewable energy
A carbon neutral Games
Waste management
Social responsibility
We are also facing a big challenge: the public safety. During 2009 and 2010, 13 Pacifying Police Units (UPPs) were installed in nine communities of Rio de Janeiro; it is a hard and assertive programme with great progress and still big challenges.
The Government also created the World Cup and Olympics Scholarships in order to train professionals directly involved in the 2014 and 2016 events. These measurements are part of a great programme, National Programme for Public Safety with Citizenship in metropolitan regions, by means of the articulation between safety policies and social and preventive actions. It innovates in establishing a federative relationship that integrated the Federal Government, the states, the cities and others sectors. The programme presents more than 90 types of actions, the main target public is young people from 15 to 24 years of age involving the cities to a national security strategy formerly restrict to states role. 
We are also learning with other countries that have already hosted major sports events, like Germany, South Africa, Canada and, now, the UK; that will hold with great success the 2012 Olympic and Paralympic Games. All of them have a lot to exchange with us with their experiences, which will help Brazil to deliver the Games with great venues, organisation and professionalism. But also with passion, joy and Brazilian hospitality. Both 2014 and 2016 will be opportunities to show the world much more of our country, our people, our nature and our great economy. 
Major sports events change cities and countries. But when they are held in emerging countries like Brazil, they mean much more - they give proud to the people, they accelerate investments and they improve social inclusion. 
It is a great challenge to our country. But we are facing it and we will deliver peaceful, well organised and joyful games, in the way that Brazilian people do their great parties.
In this short speech, I have introduced some figures and programs to show you how Brazil is working to ensure that, in 2014 and 2016 the world will have games of celebration and transformation.

This Sunday 31 October, Brasil has a democracy important moment. 135 million brazilians will be voting to elect the new President in totally electronic voting system, giving us the opportunity to know the final result at the same night.
Now, I invite you to visit Brazil, to learn more about the country and to experience a land of joy, sports and business. 
Thank you !
Jeanine Pires

7 de outubro de 2010

O turismo nos EUA nos primeiros 6 meses de 2010

Aumento de 11% nos visitantes e 8% mais de gastos

Trago alguns números do mercado norte-americano para entendermos seu mix de visitantes e a importância do gasto (diferente dos dados mensurados no Brasil, onde só contamos entrada direta de divisas).
Primeiro sobre o número, de janeiro a julho os EUA receberam 27,5 milhões de visitantes, um aumento de 11% em relação ao mesmo período de 2009.
Quem visitou os EUA?
Canadenses foram 9,2 milhões, dos quais 5,5 milhões chegaram por terra
Mexicanos foram 6,5 milhões, dos quais 5,8 milhões por via terrestre
O que os americanos chamam de overseas, visitantes estrangeiros que não fronteiras do Canadá e Mexico somaram um total de 11,8 milhões de visitantes, 11% a mais que o mesmo período.
Aqui uma breve análise mostrando que as fronteiras são responsáveis por mais da metade dos visitantes que chegam aos EUA, e em sua imensa maioria, a via terrestre é a principal.

Os gastos dos estrangeiros nos EUA somaram de janeiro a julho desse ano o total de US$ 65,2 bilhões de dólares. Um dado importante que mostra um gasto médio alto dos estrangeiros e a importância de medir os impactos econômicos do turismo nas exportações americanas.

6 de outubro de 2010

WTTC appoints new CEO - David Scowsill (eturbonews)

NEW YORK, NY - The World Travel and Tourism Council (WTTC) today announced the appointment of David Scowsill as its new president and CEO. Formally starting in the role on November 15, Scowsill will continue the organization’s work to raise awareness of the importance of travel and tourism and its US$5.8 trillion value to the global economy.
As president and CEO, David Scowsill will represent the interests of travel and tourism’s foremost private sector enterprises to governments worldwide. He will lead the organization in addressing the political, environmental, social, and technological factors facing the industry, and will encourage the public and private sector partnerships necessary to build strategies and policies for future growth and prosperity.
Speaking at WTTC’s executive committee meeting in New York this week, David said: “My career has been spent in travel and tourism, working in airline, hotel, airport, and online travel and distribution businesses. I have long supported WTTC, and I have enormous respect for its heritage and vision. The organization has a vital role to play in raising awareness of the true value of the industry, which accounts for 9.2 percent of global GDP.
“I am pleased to have the opportunity to drive the future direction of its work to address the challenges and opportunities facing travel and tourism. I look forward to ensuring the council remains the global focal point for the industry for many years to come.”
David brings private equity and venture capital experience from across the retail, consumer, technology, and travel sectors. He has worked in most parts of the world for hospitality and consumer brands and some of the biggest global airline names. David has been CEO of Opodo; vice chairman of Worldhotels; senior VP of sales, marketing and IT at Hilton International; managing director EMEA at American Airlines; regional general manager Asia/Pacific at British Airways; and sales and marketing director at easyJet airlines.
Welcoming David’s appointment, WTTC chairman Geoffrey Kent said: “It is a pleasure to announce David’s appointment as WTTC’s new president and CEO. He brings invaluable experience and connections from the aviation industry which – although a major contributor to economic wealth and social prosperity – continues to be disadvantaged by undue legislation and taxation. His financial sector experience will help us draw more attention to the investment poured into countries by major travel and tourism businesses, which is expected to more than double over the coming decade.”
David takes the reins of WTTC from current president and CEO Jean-Claude Baumgarten, who joined the council in October 1999 and has steered the organization through a decade of opportunity, challenge, and upheaval in the industry. Jean-Claude was instrumental in the creation of WTTC’s annual Global Travel and Tourism Summit, the year’s most important event for business leaders in the industry. On his departure, he will continue to actively support and advise the organization as a vice chairman.
Geoffrey Kent continued: “David has a tough act to follow as I, WTTC members, and our London team, say farewell and offer our sincere thanks to former president and CEO, Jean-Claude Baumgarten, for his service to the organization and to the interests of travel and tourism. WTTC is a stronger organization for his leadership, and we will be fortunate to still be able to reply on his invaluable advice in the future.”
“After more than a decade driving the reputation of WTTC and raising the profile of the economic importance of travel and tourism, I am looking forward to taking on new challenges,” said Jean-Claude Baumgarten.
“I have made a great many friends among our members, in governments, and in other organizations around the world, and have been privileged to share the council’s powerful knowledge and experience with them. Our annual summit has become one of the most valuable conferences for our industry, and although I leave WTTC in David’s very capable hands, as a vice chairman, I will continue to help him prepare for the next event in Las Vegas.”

2 de outubro de 2010

Comitê Rio 2016 - Um ano de vitória! - por Rio 2016

 A decisão do Comitê Olímpico Internacional (COI) foi anunciada em Copenhague, na Dinamarca, no dia 2 de outubro de 2009, durante a 121ª Assembléia da entidade. Na disputa, o Rio superou Chicago (Estados Unidos), Madri (Espanha) e Tóquio (Japão).

A festa de milhares de pessoas na Praia de Copacabana simbolizou a alegria que tomou conta de todo o Brasil. Mas a comemoração do Comitê Rio 2016 deu lugar a muito trabalho menos de 24 horas depois do anúncio do COI. Afinal, a caminhada até os Jogos Olímpicos Rio 2016 estava apenas começando.

Ainda em Copenhague, o Rio 2016 fez suas primeiras reuniões com o COI. Na volta ao Rio de Janeiro, foi possível sentir a satisfação dos brasileiros com a histórica conquista e, no dia 6 de outubro, a bandeira olímpica já tremulava na sede da Prefeitura.

No fim de outubro de 2009, o COI esteve pela primeira vez no Rio de Janeiro para realizar o Seminário de Orientação e discutir os desafios e as operações de organização dos Jogos Olímpicos com os três níveis de governo e o Comitê Rio 2016. Durante o evento, o diretor de Jogos Olímpicos do COI, Gilbert Felli, afirmou que o Rio foi a cidade que mais rápido começou o trabalho de organização dos Jogos.

Para encerrar um ano tão especial, outro momento de celebração. Na festa do Prêmio Brasil Olímpico, que teve a conquista dos Jogos Rio 2016 como tema principal, o presidente Luiz Inácio Lula da Silva fez um emocionado discurso lembrando o trabalho unido e profissional realizado durante a fase de candidatura. E os brasileiros mais uma vez mostraram sua empolgação com a chance de receber o maior evento esportivo do planeta: segundo uma pesquisa do Datafolha, os brasileiros apontaram a escolha do Rio como sede dos Jogos Olímpicos como a melhor notícia de 2009.

O ano de 2010 começou com a visita da presidente da Comissão de Coordenação do COI para os Jogos Rio 2016, Nawal El Moutawakel, e do diretor Geral, Gilbert Felli. Durante três dias de janeiro, foram realizadas reuniões com os governos, visita às instalações olímpicas e a unidades da Polícia Pacificadora. A Comissão completa, com seus 18 integrantes, esteve no Rio em maio.

Enquanto o planejamento dos Jogos Olímpicos Rio 2016 avançava, o Comitê Organizador dos Jogos Olímpicos Rio 2016 era estruturado. Em fevereiro, foi apresentado o organograma inicial de trabalho e, em março, o estatuto da nova entidade foi aprovado pelo COI e, por unanimidade, pelas Confederações Esportivas Olímpicas.

Durante estes primeiros 12 meses, uma das maiores preocupações do Comitê Rio 2016 foi trocar ideias e experiências com os organizadores de outros grandes eventos esportivos. Por isso, a agenda incluiu visitas ao Comitê Londres 2012 e a participação no Programas de Observadores e no Debriefing dos Jogos Olímpicos de Inverno de Vancouver 2010.

A parceria com o Comitê Olímpico Internacional foi constante. Além das visitas da Comissão de Coordenação, técnicos e representantes da entidade estiveram regularmente no Rio. Além disso, foram realizadas diversas conferências e reuniões à distância. Em fevereiro, durante os Jogos de Inverno de Vancouver, o Rio 2016 apresentou seu primeiro Relatório de Progresso. Quatro meses depois, um relatório atualizado foi entregue ao Comitê Executivo do COI, em Lausanne. Em setembro, representantes da entidade estiveram no Rio para a primeira reunião de acompanhamento do projeto olímpico.

Os Jogos Paraolímpicos também estiveram em foco, com a realização do Seminário de Orientação do Comitê Paraolímpico Internacional. Na ocasião, o diretor-executivo do IPC, Xavier Gonzalez, ficou impressionado com o ritmo da organização do evento.

Para comemorar a contagem regressiva de seis anos para os jogos Rio 2016, o Comitê Organizador reforçou a importância de atletas e treinadores no desenvolvimento do projeto e apresentou, no dia 5 de agosto, o Conselho de Esporte. O grupo terá a missão de auxiliar, com suas experiências, a elaboração do programa esportivo e do projeto da Vila Olímpica, além de áreas como promoção e legado.

 Este também foi o ano em que os Jogos Rio 2016 ganharam sua “cara”. Em abril, foi realizado um workshop sobre marca e identidade visual do evento. No mesmo mês, começou o processo de seleção da agência que iria elaborar a marca dos Jogos Rio 2016. Em cinco meses de um processo transparente e profissional, o Comitê Rio 2016 selecionou a marca que, após ser aprovada pelo COI, será apresentada ao mundo na festa de Reveillon da Praia de Copacabana, no dia 31 de dezembro.

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